{"id":6747,"date":"2022-06-19T11:36:54","date_gmt":"2022-06-19T10:36:54","guid":{"rendered":"https:\/\/comparepriceswebsite.co.uk\/?page_id=6747"},"modified":"2026-08-21T10:25:01","modified_gmt":"2026-08-21T09:25:01","slug":"lipstick","status":"publish","type":"post","link":"https:\/\/comparepriceswebsite.co.uk\/index.php\/2022\/06\/19\/lipstick\/","title":{"rendered":"Lipstick: How to Choose the Right Lipstick Guide &amp; Online Store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopping for lipstick in the UK? Learn how to choose the best lipstick shade, finish, and formula for your skin tone and lifestyle\u2014plus tips for buying lipstick online confidently.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-custom-2-daf-4-a-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paidonresults.net\/c\/57631\/1\/2491\/0\/lip-makeup\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Find Lipstick Online<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-why-choosing-lipstick-online-feels-hard\" class=\"wp-block-heading\">Why choosing lipstick online feels hard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lipstick can look totally different depending on lighting, your undertone, and your natural lip colour. The goal is to pick a shade + finish that suits you&nbsp;<em>and<\/em>&nbsp;behaves the way you want (comfortable, long-wearing, or low-maintenance).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-1-pick-your-lipstick-finish-first-it-changes-everything\" class=\"wp-block-heading\">1) Pick your lipstick finish first (it changes everything)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matte lipstick<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bold, polished look<\/li>\n\n\n\n<li>Usually longest-wearing<\/li>\n\n\n\n<li>Can feel drying on dry lips<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Soft matte \/ velvet lipstick<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Matte look with more comfort<\/li>\n\n\n\n<li>Great everyday option<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Satin \/ cream lipstick<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comfortable, flattering, classic<\/li>\n\n\n\n<li>Transfers more than matte<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Glossy \/ lacquer lipstick<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High shine, makes lips look fuller<\/li>\n\n\n\n<li>Needs reapplying more often<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sheer \/ tinted balm lipstick<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very forgiving, easy for beginners<\/li>\n\n\n\n<li>Less colour payoff<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re unsure,&nbsp;<strong>satin<\/strong>&nbsp;or&nbsp;<strong>soft matte<\/strong>&nbsp;is the safest online choice.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-2-choose-a-lipstick-shade-family-then-narrow-it-down\" class=\"wp-block-heading\">2) Choose a lipstick shade family (then narrow it down)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of guessing one \u201cperfect\u201d shade, start with a family:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nude lipstick:<\/strong>&nbsp;everyday, office-friendly&nbsp;<\/li>\n\n\n\n<li><strong>Pink lipstick:<\/strong>&nbsp;fresh, easy, youthful&nbsp;<\/li>\n\n\n\n<li><strong>Rose \/ mauve lipstick:<\/strong>&nbsp;flattering on most people&nbsp;<\/li>\n\n\n\n<li><strong>Coral \/ peach lipstick:<\/strong>&nbsp;brightens the face (great in warmer months)&nbsp;<\/li>\n\n\n\n<li><strong>Red lipstick:<\/strong>&nbsp;classic statement&nbsp;<\/li>\n\n\n\n<li><strong>Berry \/ plum lipstick:<\/strong>&nbsp;richer, more evening\/autumn-winter&nbsp;<\/li>\n\n\n\n<li><strong>Brown \/ caramel lipstick:<\/strong>&nbsp;modern nude, very flattering on deeper tones<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-3-match-lipstick-to-your-undertone-quick-guide\" class=\"wp-block-heading\">3) Match lipstick to your undertone (quick guide)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cool undertone:<\/strong>&nbsp;rosy pinks, mauves, berry, blue-based reds<br><strong>Warm undertone:<\/strong>&nbsp;peach\/coral, terracotta, caramel nudes, orange-reds, brick reds<br><strong>Neutral undertone:<\/strong>&nbsp;most shades work\u2014choose based on how bold you want to go<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast hint: if&nbsp;<strong>silver jewellery<\/strong>&nbsp;tends to suit you more, you may lean cool; if&nbsp;<strong>gold<\/strong>&nbsp;suits you more, you may lean warm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-4-consider-your-natural-lip-colour-it-affects-the-final-result\" class=\"wp-block-heading\">4) Consider your natural lip colour (it affects the final result)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your lips aren\u2019t a blank canvas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your lips are naturally&nbsp;<strong>pigmented\/darker<\/strong>, very pale nude lipstick can look ashy unless it\u2019s designed for deeper tones.<\/li>\n\n\n\n<li>If your lips are naturally&nbsp;<strong>pale<\/strong>, bright lipstick can look more intense than expected.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If nudes often look \u201coff\u201d on you, try&nbsp;<strong>rose-brown<\/strong>,&nbsp;<strong>mauve nude<\/strong>, or use a&nbsp;<strong>lip liner<\/strong>&nbsp;close to your natural lip tone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-5-check-lipstick-pigmentation-sheer-vs-full-colour\" class=\"wp-block-heading\">5) Check lipstick pigmentation (sheer vs full colour)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sheer:<\/strong>&nbsp;most forgiving, easiest online&nbsp;<\/li>\n\n\n\n<li><strong>Buildable:<\/strong>&nbsp;you control intensity (best for everyday)&nbsp;<\/li>\n\n\n\n<li><strong>Full pigment:<\/strong>&nbsp;bold in one swipe (best for statement looks)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For online shopping,&nbsp;<strong>buildable lipstick<\/strong>&nbsp;is usually the safest bet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-6-use-swatches-and-reviews-the-smart-way\" class=\"wp-block-heading\">6) Use swatches and reviews the smart way<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When buying lipstick online:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Look for&nbsp;<strong>lip swatches<\/strong>&nbsp;(not just arm swatches)<\/li>\n\n\n\n<li>Prefer swatches in&nbsp;<strong>natural daylight<\/strong><\/li>\n\n\n\n<li>Check swatches on&nbsp;<strong>multiple skin tones<\/strong><\/li>\n\n\n\n<li>Read reviews for phrases like:\n<ul class=\"wp-block-list\">\n<li>\u201cpulls orange\/pink\u201d<\/li>\n\n\n\n<li>\u201cdarker than expected\u201d<\/li>\n\n\n\n<li>\u201cwashes me out\u201d<\/li>\n\n\n\n<li>\u201cneeds lip liner\u201d<\/li>\n\n\n\n<li>\u201cpatchy\u201d \/ \u201cemphasises lines\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tip: search the exact shade name and look at real customer photos\u2014often more accurate than studio images.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-7-choose-lipstick-based-on-your-lifestyle-not-just-the-colour\" class=\"wp-block-heading\">7) Choose lipstick based on your lifestyle (not just the colour)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you want long-wearing lipstick:<\/strong>&nbsp;matte bullets or long-wear liquids (prep matters)<br><strong>If you want comfortable lipstick:<\/strong>&nbsp;satin\/cream or balm-style<br><strong>If you hate reapplying:<\/strong>&nbsp;avoid very glossy finishes<br><strong>If you want low-maintenance everyday lipstick:<\/strong>&nbsp;mid-tone rose, mauve, or soft berry in satin\/soft matte<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-8-lip-prep-matters-it-changes-how-lipstick-looks\" class=\"wp-block-heading\">8) Lip prep matters (it changes how lipstick looks)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exfoliate gently 1\u20132x\/week&nbsp;<\/li>\n\n\n\n<li>Use lip balm 10 minutes before&nbsp;<\/li>\n\n\n\n<li>Blot excess balm before applying matte lipstick<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This helps prevent lipstick looking dry or patchy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-buying-lipstick-online-checklist-uk\" class=\"wp-block-heading\">Buying lipstick online checklist (UK)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before checkout:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shade family + undertone match&nbsp;<\/li>\n\n\n\n<li>Finish (matte\/satin\/gloss) suits your comfort level&nbsp;<\/li>\n\n\n\n<li>Pigmentation level (sheer\/buildable\/full)&nbsp;<\/li>\n\n\n\n<li>Reviews confirm colour accuracy&nbsp;<\/li>\n\n\n\n<li>Return policy (many retailers won\u2019t accept opened cosmetics)&nbsp;<\/li>\n\n\n\n<li>If between two shades, choose the&nbsp;<strong>slightly deeper<\/strong>&nbsp;one (usually more flattering)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-to-consider-when-choosing-lipstick\" class=\"wp-block-heading\">What to consider when choosing lipstick<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing lipstick, focus on&nbsp;<strong>shade, undertone, finish, and comfort<\/strong>. The same lipstick can look different depending on your natural lip colour and skin undertone, so it helps to pick a shade family first (nude, rose, red, berry) and then confirm the undertone using real-life swatches and reviews. Matte lipstick usually lasts longer but can feel drying, while satin and creamy lipstick feels more comfortable but transfers more easily. If you\u2019re buying lipstick online, buildable formulas and mid-tone shades like rose and mauve are often the easiest to wear and the most forgiving.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-custom-1-a-73-e-8-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paidonresults.net\/c\/57631\/1\/2491\/0\/lip-makeup\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shop Lipstick Online<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/02\/close-up-photo-of-charming-girl-hold-lipstick-pomade-prepare-for-date-send-air-kisses-isolated-over-pastel-color-background-stockpack-adobe-stock.jpg\" alt=\"Close up photo of charming girl holding a lipstick\" class=\"wp-image-21123\" style=\"aspect-ratio:1.499283430713262;width:890px;height:auto\" title=\"\" srcset=\"https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/02\/close-up-photo-of-charming-girl-hold-lipstick-pomade-prepare-for-date-send-air-kisses-isolated-over-pastel-color-background-stockpack-adobe-stock.jpg 1000w, https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/02\/close-up-photo-of-charming-girl-hold-lipstick-pomade-prepare-for-date-send-air-kisses-isolated-over-pastel-color-background-stockpack-adobe-stock-300x200.jpg 300w, https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/02\/close-up-photo-of-charming-girl-hold-lipstick-pomade-prepare-for-date-send-air-kisses-isolated-over-pastel-color-background-stockpack-adobe-stock-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-explore-our-buyers-guides-amp-money-saving-tips\" class=\"wp-block-heading\">Explore our Buyers Guides and Reviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a list of our main buyers guides use the drop-down menu at the top of the page. 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Learn how to choose the best lipstick shade, finish, and formula for your skin tone and lifestyle\u2014plus tips for buying lipstick online confidently. Why choosing lipstick online feels hard Lipstick can look totally different depending on lighting, your undertone, and your natural lip colour. The goal is to pick [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,10,7,141,33],"tags":[],"class_list":["post-6747","post","type-post","status-publish","format-standard","hentry","category-beauty-health-wellness-perfume-skincare-makeup","category-clothing-fashion-buying-guides-uk","category-expert-buying-guides-shopping-tips-for-uk-shoppers","category-makeup-expert-buyers-guides-reviews","category-womens-clothes-fashion-guides-uk-latest-trends-smart-shopping"],"_links":{"self":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6747"}],"version-history":[{"count":6,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6747\/revisions"}],"predecessor-version":[{"id":26210,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6747\/revisions\/26210"}],"wp:attachment":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=6747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=6747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}