{"id":6662,"date":"2022-06-18T17:31:50","date_gmt":"2022-06-18T16:31:50","guid":{"rendered":"https:\/\/comparepriceswebsite.co.uk\/?page_id=6662"},"modified":"2026-06-12T10:00:17","modified_gmt":"2026-06-12T09:00:17","slug":"eye-makeup","status":"publish","type":"post","link":"https:\/\/comparepriceswebsite.co.uk\/index.php\/2022\/06\/18\/eye-makeup\/","title":{"rendered":"Eye Makeup (UK) Online Shopping Guide: What to Consider Before You Buy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopping for eye makeup in the UK? Learn how to choose the right mascara, eyeliner, eyeshadow, and brow products\u2014plus tips for buying online confidently.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-custom-2-daf-4-a-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paidonresults.net\/c\/57631\/1\/2491\/0\/eye-makeup\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Find Eye Makeup<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduction\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Buying&nbsp;<strong>eye makeup<\/strong>&nbsp;online is convenient, but it\u2019s also where people make the most mistakes\u2014wrong shade, smudging formulas, or products that irritate sensitive eyes. The good news is you can shop smarter by focusing on a few key things: your eye shape, your skin type (especially oily lids), your sensitivity level, and the finish you actually want (natural vs glam).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This UK shopping guide covers the main eye makeup products, what to look for, and how to choose the right options when you can\u2019t test them in-store.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-your-goal-natural-everyday-or-full-glam\">1) Start With Your Goal: Natural, Everyday, or Full Glam?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you add anything to basket, decide what you want your eye makeup to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Natural everyday:<\/strong>&nbsp;definition, lifted lashes, subtle shading&nbsp;<\/li>\n\n\n\n<li><strong>Work-friendly:<\/strong>&nbsp;long-wear, minimal fallout, easy blending&nbsp;<\/li>\n\n\n\n<li><strong>Glam\/evening:<\/strong>&nbsp;stronger pigment, shimmer, sharper liner&nbsp;<\/li>\n\n\n\n<li><strong>Quick 5-minute routine:<\/strong>&nbsp;multi-use products and easy formulas&nbsp;<\/li>\n\n\n\n<li><strong>Sensitive eyes:<\/strong>&nbsp;gentle ingredients, fragrance-free where possible<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you avoid buying \u201cpretty\u201d products that don\u2019t suit your routine.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-mascara-choose-based-on-lashes-smudge-risk\">2) Mascara: Choose Based on Lashes + Smudge Risk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mascara is usually the first eye makeup product people buy, and the most likely to disappoint online if you don\u2019t match it to your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-mascara-do-you-want\">What mascara do you want?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lengthening:<\/strong>&nbsp;best for short lashes&nbsp;<\/li>\n\n\n\n<li><strong>Volumising:<\/strong>&nbsp;best for sparse lashes&nbsp;<\/li>\n\n\n\n<li><strong>Curling\/lifting:<\/strong>&nbsp;best for straight lashes&nbsp;<\/li>\n\n\n\n<li><strong>Tubing mascara:<\/strong>&nbsp;great for smudge-prone eyes (often removes with warm water)&nbsp;<\/li>\n\n\n\n<li><strong>Waterproof:<\/strong>&nbsp;best for tears\/rain, but harder to remove<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">UK tip: if your mascara always smudges under your eyes, try&nbsp;<strong>tubing<\/strong>&nbsp;formulas or a more long-wear mascara rather than adding more powder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-eyeliner-pencil-liquid-gel-or-felt-tip\">3) Eyeliner: Pencil, Liquid, Gel, or Felt Tip?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eyeliner choice depends on whether you want soft definition or a sharp wing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pencil-eyeliner\">Pencil eyeliner<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>easy, smudgy, beginner-friendly<br><strong>Best for:<\/strong>&nbsp;soft looks, tightlining, smoky eyes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gel-eyeliner-pot-or-pencil-gel\">Gel eyeliner (pot or pencil-gel)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>more intense, often longer-wearing<br><strong>Best for:<\/strong>&nbsp;smoky looks that last, stronger definition.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-liquid-eyeliner\">Liquid eyeliner<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sharpest line, best for wings<br><strong>Best for:<\/strong>&nbsp;glam looks, precise liner.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-felt-tip-pen-liner\">Felt tip\/pen liner<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>easiest for quick wings<br><strong>Best for:<\/strong>&nbsp;beginners who want control.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have watery eyes, look for \u201csmudge-proof\u201d and check reviews for wear time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-eyeshadow-pick-the-right-formula-for-your-skill-level\">4) Eyeshadow: Pick the Right Formula for Your Skill Level<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eyeshadow is where online shade shopping can go wrong, so focus on formula and finish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-powder-eyeshadow-palettes\">Powder eyeshadow palettes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>most common, easiest to blend<br><strong>Best for:<\/strong>&nbsp;everyday to glam, lots of looks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cream-eyeshadow-sticks-pots\">Cream eyeshadow sticks\/pots<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fast, beginner-friendly, great for one-and-done looks<br><strong>Best for:<\/strong>&nbsp;quick routines, travel, minimal fallout.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-liquid-shimmer-eyeshadow\">Liquid shimmer eyeshadow<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>high impact, can set quickly<br><strong>Best for:<\/strong>&nbsp;glam, evening, statement lids.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have oily lids, choose long-wear formulas and consider an eyeshadow primer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-brows-the-product-that-changes-your-whole-face\">5) Brows: The Product That Changes Your Whole Face<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brow products are part of \u201ceye makeup\u201d for most routines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brow pencil:<\/strong>&nbsp;natural hair-like strokes, best control&nbsp;<\/li>\n\n\n\n<li><strong>Brow powder:<\/strong>&nbsp;softer look, great for filling gaps&nbsp;<\/li>\n\n\n\n<li><strong>Brow gel (clear or tinted):<\/strong>&nbsp;quick hold and shape&nbsp;<\/li>\n\n\n\n<li><strong>Brow pen:<\/strong>&nbsp;very precise, great for sparse brows&nbsp;<\/li>\n\n\n\n<li><strong>Brow pomade:<\/strong>&nbsp;bold, strong hold (more advanced)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Online tip: if you\u2019re unsure, go one shade lighter than you think for a more natural result (especially with pencils\/pomades).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-eye-shape-tips-so-you-buy-products-that-actually-work\">6) Eye Shape Tips (So You Buy Products That Actually Work)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need strict rules, but these help:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hooded-eyes\">Hooded eyes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prioritise waterproof\/smudge-proof liner and mascara&nbsp;<\/li>\n\n\n\n<li>cream shadows and long-wear formulas reduce transfer&nbsp;<\/li>\n\n\n\n<li>thin liner often looks better than thick liner<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deep-set-eyes\">Deep-set eyes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lighter shades on the lid help bring eyes forward&nbsp;<\/li>\n\n\n\n<li>avoid overly dark shadow everywhere<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-round-eyes\">Round eyes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>winged liner can elongate&nbsp;<\/li>\n\n\n\n<li>focus mascara on outer lashes for a lifted look<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-downturned-eyes\">Downturned eyes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lifted wing shape + outer-corner shadow helps&nbsp;<\/li>\n\n\n\n<li>avoid dragging liner downward<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-sensitive-eyes-and-contact-lenses-what-to-look-for\">7) Sensitive Eyes and Contact Lenses: What to Look For<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your eyes water, itch, or you wear contacts, prioritise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ophthalmologist-tested claims (where available)<\/li>\n\n\n\n<li>fragrance-free and gentle formulas<\/li>\n\n\n\n<li>easy removal (don\u2019t scrub)<\/li>\n\n\n\n<li>tubing mascara (often a good option)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And always replace eye makeup regularly\u2014old mascara is a common irritation trigger.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-how-to-choose-shades-online-without-testing\">8) How to Choose Shades Online (Without Testing)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shade matching is hardest for eyeshadow and brow products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tips that help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>look for swatches on multiple skin tones<\/li>\n\n\n\n<li>check customer photos (more realistic than brand images)<\/li>\n\n\n\n<li>read reviews for \u201cruns warm\/cool\u201d, \u201csheer\u201d, \u201cvery pigmented\u201d<\/li>\n\n\n\n<li>for everyday wear, choose:\n<ul class=\"wp-block-list\">\n<li><strong>neutral browns, taupes, soft bronze<\/strong><\/li>\n\n\n\n<li><strong>champagne shimmer<\/strong>&nbsp;for inner corner\/lid highlight<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-online-buying-checklist-uk\">9) Online Buying Checklist (UK)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before checkout:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose your goal (natural vs glam vs long-wear)&nbsp;<\/li>\n\n\n\n<li>Pick formulas that match your skill level (sticks for quick, powders for blend)&nbsp;<\/li>\n\n\n\n<li>Check smudge-proof claims + reviews (especially for mascara\/liner)&nbsp;<\/li>\n\n\n\n<li>If oily lids, consider primer-friendly long-wear shadows&nbsp;<\/li>\n\n\n\n<li>If sensitive eyes, choose gentle formulas and easy removal&nbsp;<\/li>\n\n\n\n<li>Check returns policy (cosmetics are often non-returnable once opened)&nbsp;<\/li>\n\n\n\n<li>Buy minis\/travel sizes if you\u2019re testing a new mascara<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What eye makeup should I buy first as a beginner?<\/strong><br>A good mascara, a neutral eyeshadow stick or small palette, and a soft pencil eyeliner are the easiest starters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do I stop mascara smudging under my eyes?<\/strong><br>Try tubing mascara, avoid heavy eye cream right under lashes, and check reviews for long-wear performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What eyeshadow colours suit everyone?<\/strong><br>Soft browns, taupes, bronze, and champagne shimmer are the most universally flattering and easy to wear.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Buying&nbsp;<strong>eye makeup<\/strong>&nbsp;online in the UK is much easier when you shop by function: choose mascara based on smudge risk, eyeliner based on the look you want, and eyeshadow based on your skill level and lid type. Use reviews and customer photos to confirm shade and wear time, and you\u2019ll build an eye makeup kit that actually works day to day.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-color has-custom-1-a-73-e-8-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paidonresults.net\/c\/57631\/1\/2491\/0\/eye-makeup\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shop Eye Makeup<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/03\/female-open-eye-close-up-eye-makeup-for-eyebrows-and-eyelashes-eyeshadow-and-powder-brush-next-to-her-stockpack-adobe-stock.jpg\" alt=\"Woman with Eye makeup for eyebrows and eyelashes.\" class=\"wp-image-21756\" style=\"width:850px\" title=\"\" srcset=\"https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/03\/female-open-eye-close-up-eye-makeup-for-eyebrows-and-eyelashes-eyeshadow-and-powder-brush-next-to-her-stockpack-adobe-stock.jpg 1000w, https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/03\/female-open-eye-close-up-eye-makeup-for-eyebrows-and-eyelashes-eyeshadow-and-powder-brush-next-to-her-stockpack-adobe-stock-300x200.jpg 300w, https:\/\/comparepriceswebsite.co.uk\/wp-content\/uploads\/2026\/03\/female-open-eye-close-up-eye-makeup-for-eyebrows-and-eyelashes-eyeshadow-and-powder-brush-next-to-her-stockpack-adobe-stock-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-personalized-makeup-recommendations-tailored-to-your-features-and-preferences\">Get personalized makeup recommendations tailored to your features and preferences.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Answer a few questions about your skin, preferences, and goals to receive customized makeup product and routine suggestions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/2025\/12\/12\/free-ai-make-up-assistant\/\">Free AI Makeup Consultant<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Explore our Buyers Guides and Reviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a list of our main buyers guides use the drop-down menu at the top of the page. Topics related to this article are:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/womens-clothes\/\">Womens Clothes Buyers Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/2022\/03\/03\/dresses\/\">Dress Buyers Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/clothes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clothes Buyers Guides<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/jewellery\/\">Jewellery Buyers Guides<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/mens-clothes\/\">Mens Clothes Buyers Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/nike\/\">Nike Buyers Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/trainers\/\">Trainers Buyers Guide<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brands Buyers Guides<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buyers Guides Homepage<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explore-our-blog-categories-for-expert-buying-advice\">Explore Our Blog Categories for Expert Buying Advice<\/h2>\n\n\n<ul class=\"wp-block-categories-list wp-block-categories-taxonomy-category wp-block-categories\">\t<li class=\"cat-item cat-item-87\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/category\/ai-powered-product-finder-tools\/\">AI Powered Product Finder Tools<\/a> (24)\n<\/li>\n\t<li class=\"cat-item cat-item-7\"><a href=\"https:\/\/comparepriceswebsite.co.uk\/index.php\/category\/expert-buying-guides-shopping-tips-for-uk-shoppers\/\">Expert Buying Guides &amp; 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Gift Ideas<\/a> (19)\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Shopping for eye makeup in the UK? Learn how to choose the right mascara, eyeliner, eyeshadow, and brow products\u2014plus tips for buying online confidently. Introduction Buying&nbsp;eye makeup&nbsp;online is convenient, but it\u2019s also where people make the most mistakes\u2014wrong shade, smudging formulas, or products that irritate sensitive eyes. The good news is you can shop smarter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,89,10,7,141],"tags":[],"class_list":["post-6662","post","type-post","status-publish","format-standard","hentry","category-womens-clothes-fashion-guides-uk-latest-trends-smart-shopping","category-beauty-health-wellness-perfume-skincare-makeup","category-clothing-fashion-buying-guides-uk","category-expert-buying-guides-shopping-tips-for-uk-shoppers","category-makeup-expert-buyers-guides-reviews"],"_links":{"self":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6662"}],"version-history":[{"count":6,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6662\/revisions"}],"predecessor-version":[{"id":24254,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/6662\/revisions\/24254"}],"wp:attachment":[{"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=6662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comparepriceswebsite.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=6662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}